Casita Mia De Mita

Casita Mia de Mita is a hotel located in Nayarit, Mexico alongside the beach which I have now visited many times in the past few years. When rebranding and redesigning their logotype, toiletries, and shopping bags I took into consideration the warm feeling of the coast throughout the year and the romantic themes of many of these hotels as it is a common honeymoon destination. Traditional design elements used throughout the local culture are also incorporated cohesively within the text and graphic elements to keep the branding authentic and true to the region.