Rutéad Tea

In this project I decided to create two cohesive packaging systems that differentiate different tier levels of herbal tea. This project was about designing two systems that are desirable for consumers but are priced at different levels, which would be reflected within the design choices and the brand story itself. A challenge I overcame within the creation of this project was maintaining a clear distinction within both tiers. As for the methods and process of creation I researched different cultures and tea flavors that are unique to their regions, which would then be reflected on the packaging within unique but cohesive patterning. By creating a solid layout with unique patternings, a system is created that attracts various customers with different price ranges and taste.